Last updated: [Date]
Welcome to MarkLiftDigital. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard the information when you visit our website.
If you do not agree with the terms of this policy, please do not access the site.
1. Definitions & Key Terms
- Personal Data / Personal Information refers to any information that identifies or relates to an identifiable natural person (for example, name, email address, IP address, etc.).
- Non-Personal Data / Anonymous / Aggregate Data refers to information that is collected in such a manner that it does not directly identify you (e.g. aggregated site usage statistics).
- Cookies are small data files placed on your device (computer or mobile) by a website, allowing the site to “remember” your actions or preferences.
- Affiliate / Affiliate Links are links to third‑party products or services for which we may earn a commission if you make a purchase.
- Data Fiduciary / Data Controller means us (MarkLiftDigital) when we determine the purpose and means of processing your data.
2. Legal Basis & Relevant Indian Laws
- In India, the Information Technology Act, 2000 and associated rules (such as the Intermediary Guidelines) set certain obligations regarding electronic data, privacy, liability, and digital content.
- More recently, the Digital Personal Data Protection Act, 2023 (DPDP Act) has been enacted to regulate processing of digital personal data, protect user rights, set obligations for data fiduciaries, and establish a Data Protection Board.
- Under both these frameworks, we must collect data lawfully, maintain security, be transparent in disclosures, allow certain user rights (access, correction, deletion where applicable), and handle cross-border transfers carefully.
- Also, the Supreme Court of India has affirmed that the “right to privacy” is a fundamental right under the Constitution.
We aim to comply with these legislative requirements as applicable.
3. What Information We Collect & How
We may collect the following categories of information:
a) Information You Provide Directly
- Name, email address, contact information if you fill out contact forms or subscribe to newsletters.
- Comments, feedback, or user-generated content you submit.
b) Information Collected Automatically
- Log Data: your IP address, browser type and version, pages you visited, time and date of requests, referring URLs.
- Device / Technical Information: operating system, device type, screen resolution, mobile network, device identifiers.
- Cookies & Tracking Technologies: We (and third parties) may use cookies, local storage, web beacons, and similar to track your interaction with the site.
We use these to analyze trends, administer the site, track users’ movements around the site, and gather demographic / usage information.
4. How We Use Your Information
We may use your information for the following purposes:
- To operate, maintain, and improve our website (content management, user experience, security).
- To send you newsletters, updates, promotional materials (only if you opt-in).
- To respond to your inquiries, requests, or feedback (customer support).
- To run analytics and improve content, marketing, and product offerings.
- To serve ads (via Google AdSense or other ad networks).
- To track performance of affiliate links, measure conversions, and send affiliate-related communications.
- To detect, prevent and address technical, security, fraud, or abuse issues.
- To comply with legal obligations or enforce our legal rights.
We will not use your information for purposes incompatible with the ones listed above without your consent.
5. Disclosure & Sharing of Information
We may share your information in the following circumstances:
- With service providers, contractors or vendors who help in website operations (hosting, analytics, email service, customer support) under confidentiality obligations.
- With advertising networks and analytics providers (e.g. Google) to show you relevant ads and measure ad performance.
- With affiliate merchants when you click or purchase via affiliate links (for tracking and commission purposes).
- In case of a business transfer (merger, sale, acquisition), your data may be shared or transferred to a successor entity, but under continued confidentiality obligations.
- To comply with legal obligations, respond to lawful requests (subpoenas, court orders), or enforce our rights.
- To protect our rights, property, safety, or that of users or the public.
We will not share your personal data for marketing or advertising by unrelated third parties without your consent.
We may also share anonymized, aggregated data (which cannot reasonably identify you) with third parties for analytics or other legitimate purposes.
6. Cookies & Tracking
We and third parties may set and access cookies or similar technologies on your device. These help us:
- Remember your preferences
- Provide personalized content
- Measure site usage
- Serve targeted ads
You can choose to disable cookies in your browser settings. However, disabling cookies may limit your ability to use certain features of the site.
We may also use third‑party tools like Google Analytics to collect usage data. You can opt out of Google Analytics through their opt-out tools.
7. Data Retention & Security
- We retain your personal information only as long as necessary to fulfill the purposes outlined above, unless longer retention is required by law.
- We take reasonable administrative, technical, and physical security measures to protect data against unauthorized access, modification, disclosure or destruction.
- However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot absolutely guarantee complete security.
8. Your Rights
Under applicable law (e.g. DPDP Act):
- You may request access to your personal data in our possession.
- You may request correction or updating of inaccurate or incomplete data.
- In certain circumstances, you may request deletion or erasure of your data (subject to legal constraints).
- You may withdraw your consent for communications, marketing, etc.
- You may object to certain processing activities.
- You may request portability of your data in a structured, commonly used machine-readable form.
To exercise any of these rights, contact us at markliftdigital08@gmail.com with sufficient proof of identity.
9. Cross-Border Transfers
Some of your data may be processed, stored or accessed outside India (for example, by cloud providers, ad networks, analytics services). When doing so, we require that recipients provide similar levels of protection and comply with legal safeguards.
10. Children’s Privacy
Our site is not intended for children under age 13 (or applicable local age). We do not knowingly collect personal data from minors. If you believe we have mistakenly collected data from a child, kindly contact us to have it removed.
11. Third‑Party Links
Our website may contain links to external websites that are not operated or controlled by us. This Privacy Policy does not apply to those third-party sites. We encourage you to review their privacy policies. We are not responsible for their practices or content.
12. Updates to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date and publish the new version here. We encourage you to review this page periodically.
13. Contact Us
If you have questions about this Privacy Policy, or to exercise your data rights, you may contact us at:
Email: markliftdigital08@gmail.com
Website: markliftdigital.in